Most Insurance Agency clients we consult with have experimented with Internet Leads at one time or another, but most don’t have the success they expect.  We recently learned at the Alliance Convention that 85% of consumers go to the internet before purchasing an Insurance Policy. That means 15% of consumers start in the yellow pages, newspaper ads and other forms of print media, yet many agents insist that Internet Leads are garbage and aren’t worth the time or money required. Continue reading "Insurance Agents and Brokers Need More Focus On Internet Marketing"

Both Personal and Commercial Insurance Agents and Brokers are always looking for ways to drive new business to their agency. Many depend on the customary local newspaper, yellow pages, flyers, sign holders and other forms of print media to send their message. The message is usually “Lowest Down”, “Lowest Rates” “Coverage for $19.00 per month” and so on.  Continue reading "Are Insurance Agents and Brokers Spending Advertising Dollars Wisely?"

Most of the Personal and Commercial Lines Insurance Agencies we speak with about selling internet leads often have the same response. “Oh yeah, we tried that months ago, spent thousands of dollars and didn’t get one sale out of them”. When we ask about their procedure for calling, quoting and selling internet leads, they often look at us puzzled. Continue reading "Selling Internet Leads can be profitable for Insurance Agencies"