In 1999 I wanted to arrange a trip to France.  So like everyone else in 1999, the first thing I did was pull out my Yellow Pages to find a travel agent whose ad looked like they knew something about France.  Then I drove over to the agent’s office and sat down to describe my needs and my budget.  The agent went over several options with me; I chose the package that sounded like it fit my needs, and a week or two later my tickets arrived in the mail.  Later when I needed to change my plans, I called the travel agent and was told I needed to drive back to their office to pay for the difference and have new tickets reprinted. Continue reading "Are Insurance Agents Going the Way of Travel Agents?"

Most Insurance Agency clients we consult with have experimented with Internet Leads at one time or another, but most don’t have the success they expect.  We recently learned at the Alliance Convention that 85% of consumers go to the internet before purchasing an Insurance Policy. That means 15% of consumers start in the yellow pages, newspaper ads and other forms of print media, yet many agents insist that Internet Leads are garbage and aren’t worth the time or money required. Continue reading "Insurance Agents and Brokers Need More Focus On Internet Marketing"

We know from personal experience that internet leads are a great way to grow your insurance agency. When we owned our agency there would be times we received 100 internet leads in a single day. We’d have “lead calling pizza parties” and several staff members would stay until 8pm calling, quoting and selling insurance policies. Continue reading "Basic Prospecting for Insurance Agencies"

Most of the Personal and Commercial Lines Insurance Agencies we speak with about selling internet leads often have the same response. “Oh yeah, we tried that months ago, spent thousands of dollars and didn’t get one sale out of them”. When we ask about their procedure for calling, quoting and selling internet leads, they often look at us puzzled. Continue reading "Selling Internet Leads can be profitable for Insurance Agencies"