In October of this year, Astonish and several Sponsors to be named will be holding the eagent summit in Orlando Florida. I attended the eagent Summit in 2011 and it was amazing. There’s a great general session, and breakout training sessions on virtually any subject you can imagine. The Summit will have courses on Blogging, Social Media, building a World Class Sales Culture, Commercial Prospecting in a Digital World, Personal Lines Selling and Continue reading "Insurance Training Summit You Don’t Want to Miss"

Our good friends at Insurance Journal published an article from the CEO of Astonish, Adam DeGraide. Here’s a short excerpt from the article with a link to read the entire piece. Continue reading "Great Article on how Insurance Agents can Leverage LinkedIn"

I taught a class this Saturday at the NetVu Conference in Anaheim, Ca and had about 40 Agencies in attendance. We discussed the Big Rocks of Digital Marketing and the participation of the agencies was amazing! As NetVu members, these are agents that have obviously embraced technology, but Digital Marketing seems to be a challenge for many of them. We covered the Core Principles of successful marketing for Insurance Agencies including the following: Continue reading "Insurance Agencies Need a Digital Marketing Strategy"

This week is the NetVu Conference in Anaheim California. Vertafore always puts on a great show with a First Class Trade Show, Education and Entertainment. We’re very excited to attend and highly suggest that you register. We’re a Platinum Sponsor at the event and I’ll be speaking Saturday at 8:15am.  Continue reading "Come Visit us at the NetVu Conference in Anaheim Apr 26-28"

Once again, Mercury Insurance has been named one of America’s most trustworthy companies’ by Forbes Magazine. As a former Mercury Agent and Vendor that currently services many Mercury Agents, we’re extremely happy for them and the timing couldn’t be better as they’re celebrating their 50th anniversary. You can read the full article here. Congrats!

You read the title correctly, Insurance Agencies; or any business for that matter that lacks Dedicated, Passionate Leadership is in no danger of achieving the growth needed to thrive in any environment. What we’ve learned over the past 22 years in the insurance industry is that it all starts at the top.

I recall many times over the past 2 decades when Owners pat themselves on the back for growing their business. It’s ironic however, that when things are bad, it’s the Continue reading "Insurance Agencies that Lack Leadership are in No Danger of Growing"

As I travel the country agents often confuse Digital Marketing as being a website and a FaceBook page. While this is a part of Digital Marketing, it’s only about 10% of what you need to do to succeed in the 21st Century. Insurance Agencies that grow by leveraging Digital Marketing use a blended strategy. What that means is; they use a mix of Social Media, Email Marketing, SEO, SEM, Local Listings and many other strategies to drive traffic to a website, that converts visitors into leads. Continue reading "Grow your Insurance Agency with Digital Marketing"

As we travel the country and speak with agents of all different sizes and revenue size you realize that every agency is different from the next. We have a saying that “Insurance Agencies are like snowflakes, no two are alike”. Often times when I’m Consulting or Training with an agency, they’ll ask for a template or widget that can help them improve their People and Processes. While no two agencies are alike, there are common traits of the fastest growing insurance agencies in the country. CULTURE! Continue reading "Growing Your Insurance Agency is a Choice"

We occasionally send out updates on how to grow your Insurance Agency on our Twitter page and would love to share them with you. We include tips and tricks on how to grow your insurance agency organically by leveraging the Best Practices of the Fastest Growing Agencies in the Country. I’ve trained 1000’s of Producers, CSR’s and Agency Principals over the past 22 years and would love to discuss how we can help you too. Please follow me on Twitter for regular updates. Continue reading "Insurance Agencies Can Follow us on Twitter"